ADEL ABOULFOTOUH - ADEL ABOULFOTOUH - ADEL ABOULFOTOUH - ADEL ABOULFOTOUH - ADEL ABOULFOTOUH - ADEL ABOULFOTOUH - ADEL ABOULFOTOUH -

Get to Know Me

I am a sports marketing enthusiast with over 20 years of experience.

My drive to achieve, from the simplest tasks to the most complicated projects, has been deeply engraved within me throughout my career path.

Having worked for Red Bull for 12 years, juggling big projects and events added significantly to my knowledge and experience. Managing global projects like Red Bull X-Fighters and Red Bull Air Race, and dealing with various countries around the world and their challenges has made my eyes wide open to new opportunities and ideas.

I often walk around with this big question in my head:

“What’s next?!”’

Tailor-made marketing and sports marketing creations!

Solutions and platforms for brands, people and their ideas.

We Connect cities that want to host sports events with agencies that want to execute them

01-Creating Connections

Linking organisations, athletes, cities, and opportunities within the global sports ecosystem. Facilitating strategic partnerships that accelerate growth and unlock new possibilities. Strengthening networks, fostering collaboration, and driving long-term value for all stakeholders

02-Host City Management

Building strong partnerships between host cities, federations, and event organisers. Securing feasibility assessment, and stakeholder coordination. Delivering impactful event strategies that enhance visibility, engagement, and long-term legacy for host communities.

03-Sports Marketing

Creating meaningful brand connections through sport. Developing sponsorship strategies, content concepts, and cross-channel activations. Elevating brand presence by transforming sporting moments into powerful narratives that inspire and engage.

04-IP Right Management

Securing and maximising commercial rights across the sports ecosystem. Protecting intellectual property, structuring rights packages, and creating long-term value for rights holders. Ensuring clarity, compliance, and new revenue opportunities through strategic IP development and diligent rights management.

Events Portfolio

19 Nov 2024

Afcon, Football Competition

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19 Nov 2024

Afcon, Football Competition

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19 Nov 2024

Afcon, Football Competition

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19 Nov 2024

Afcon, Football Competition

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19 Nov 2024

Afcon, Football Competition

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19 Nov 2024

Afcon, Football Competition

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Latest News

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Global Event Experience Across Iconic Sports Properties

A distinguished career shaped by leading the delivery of major Red Bull global events — including Red Bull X-Fighters, Red Bull Air Race and Red Bull Crashed Ice — during years of in-house responsibility within the brand. After the Red Bull tenure, the event portfolio expanded to major international projects such as Masters of Dirt, Highlander Adventure of Life, NEOM Beach Games, Simple Session and the African Football League, reflecting continuous expertise in delivering high-impact sports productions across diverse markets and disciplines.